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Daily Record
Daily Record
Entertainment
Eve Beattie

Spotify axes Harry and Meghan's £18m podcast deal after one series of Archetypes

The Duke and Duchess of Sussex’s deal with Spotify has ended after just one series of Meghan's podcast.

Following a mutual agreement between the royals and the streaming giant, a joint statement from Archewell Audio and Spotify was released.

Meghan hosted only one series as part of the deal - the podcast Archetypes - which ran for 12 episodes from August 2022, chatting to celebrities, historians and experts about the history of stereotypes levelled against women.

Tennis star Serena Williams, singer Mariah Carey, Paris Hilton and actors Mindy Kaling and Constance Wu were among the guests.

The joint statement from Archewell and Spotify said: “Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together.”

Harry and Meghan signed the lucrative deal with the audio streaming giant to host and produce podcasts, estimated to be worth around 25 million US dollars (£18 million), in late 2020.

(PA)

In December, Archetypes won the top podcast award at the People’s Choice Award in Los Angeles.

Meghan wrote on the couple’s Archewell website at the time: “I loved digging my hands into the process, sitting up late at night in bed, working on the writing and creative.

“And I loved digging deep into meaningful conversation with my diverse and inspiring guests, laughing and learning with them.

“It has been such a labour of love.”

The Wall Street Journal quoted an Archewell spokeswoman as saying Meghan was "continuing to develop more content for the Archetypes audience on another platform".

When the agreement with Spotify was first announced, it was billed as a relationship which would produce several series - but in the end, only one materialised.

American media reports suggest the royal couple failed to meet the productivity benchmark required by Spotify, and therefore wouldn't be receiving the full value of the contract.

Since splitting from the royal family, Harry and Meghan have looked to capitalise on their global fame in order to become financially independent.

That has included a multi-million dollar content deal with Netflix, and Harry's huge contract with Penguin Books, which has already produced his autobiography Spare.

It follows Spotify's announcement last week that it was cutting 200 jobs in its podcast division after a period of heavy investment in the medium, saying it was embarking on a "strategic realignment".

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