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Evening Standard

Technology

Henry Saker-Clark

Spotify adds 38 million more users with help from Wrapped promotion

Spotify Wrapped Daniel Ek

Spotify founder Daniel Ek is to switch from chief executive to executive chairman (Alamy/PA) -

Spotify added a record 38 million monthly users to the streaming platform in the final months of last year amid soaring interest in its Spotify Wrapped promotion.

The Swedish technology business surpassed analyst expectations for the quarter as a result.

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