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Politics
Sam Hitchmough, Associate Professor in Modern US History, University of Bristol

Sports teams are finally scrapping Native American mascots – on both sides of the Atlantic

The Exeter Chiefs are the latest team to change their Native American branding. atsportphoto

After two years of simply being called the Washington Football Team, the US capital’s American football franchise has unveiled its new name and branding: the Washington Commanders. Following over 80 years known as the Washington Redskins, the offensive name was removed in 2020 as a result of sustained activism from American Indian groups, and eventually, the threat of corporations withdrawing sponsorship.

The rebrand is one of the most high-profile in a wave of professional sports teams abandoning their use of American Indian team names and imagery. Also in 2020, the Kansas City Chiefs withdrew their mascot, and in July 2021 the Cleveland baseball team changed its name from “Indians” to “Guardians”. Some US states are now passing legislation banning public schools from using Native-related mascots.

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