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TV Tech

Tom Butts

Sports Rights Owners Come Up Short When Addressing New TV Trends

NFL.

With more professional sports leagues turning from traditional TV to streaming for live coverage, sports rights owners need to do a better job of adapting to new media technologies and strategies.

That’s according to Altman Solon’s 2023 Global Sports Survey, which queried more than 2,500 sports fans and 150 top executives from eight major global markets, and found that 85% of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners.

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