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The Guardian - UK
The Guardian - UK
Business
Rupert Jones

Sports Direct pricing practices ‘may be breaking the law’, Which? says

Which Sports Direct Frasers Group Jack Wills
Sports Direct sign
Which? said people may be being misled ‘into thinking they are getting a better deal than they really are’. Photograph: Mike Egerton/PA

Sports Direct could be breaking the law by misleading shoppers into thinking they are getting a good deal, a consumer body has claimed, after it looked at prices of items ranging from trainers to hoodies.

Which? said it had reported the retailer to the Competition and Markets Authority after uncovering what it claimed were “some questionable and dodgy pricing tactics” on its website.

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