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The Conversation
The Conversation
Charles Livingstone, Associate Professor, School of Public Health and Preventive Medicine, Monash University

Sport is being used to normalise gambling. We should treat the problem just like smoking

Smoking Peter Dutton Tobacco Alcohol

Turn on the TV and you’re four times more likely to see a gambling ad during a sports broadcast than during other programming.

The number of gambling ads on TV has grown from 374 a day in 2016 to 948 in 2021. The Australian Football League and National Rubgy League have an “official wagering partner”, whose logo is displayed prominently. Individual clubs have sponsorship deals with gambling companies, displaying their logos on team jerseys.

It’s something Prime Minister Anthony Albanese agrees is “annoying”, after Opposition leader Peter Dutton proposed a ban on gambling ads an hour before and after sports matches.

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