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The Guardian - UK
The Guardian - UK
Entertainment
Phil Harrison

Spiders, snakes and Joey Essex: why I’m A Celebrity is still king of the jungle 20 years on

‘Every circus needs ringmasters’ … Ant and Dec on series five of I’m A Celebrity, Get Me Out of Here!
‘Every circus needs ringmasters’ … Ant and Dec on series five of I’m A Celebrity, Get Me Out of Here! Photograph: Nigel Wright/Rex Features

“I’ve never met anyone like Joey before in my life.” So said the snooker player Steve Davis, after watching the beauty queen Amy Willerton teaching Joey Essex to tell the time by drawing a clock in the dirt with a stick. Davis’s total bewilderment offers a clue to the enduring appeal of the annual celebrity hazing show I’m a Celebrity, Get Me Out of Here!. Today, it turns 20 (and later this year, it will be returning to the Australian jungle after its Covid hiatus in Wales) but, thankfully, it shows no sign of growing up.

Amy Willerton teaches Joey Essex to tell the time.
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