Doubt the power of design? Look no further than the Ferrari Luce kerfuffle, the AMG GT 4-Door uproar, or the Jaguar Type 00 disgrace. Given the fierce and sometimes dysfunctional relationship between storied brands and their most loyal fans, it’s no wonder these high-profile design outliers were considered betrayals of trust. Mess with an icon, risk the future credibility of your beloved brand.
It’s been four quiet years since BMW's acquisition of Alpina in 2022, so it’s no wonder Bimmer loyalists breathed a collective sigh of relief when the Vision BMW Alpina concept finally broke cover at the Villa d’Este Concorso d’Eleganza.
