As sustainability becomes an increasing focus for cycling retailers of all sizes, Specialized announced today that to celebrate its 50th anniversary, they are launching a bike refurbishing program called ‘Reduce, Reuse, ReSpecialized.’
The program will involve participating Specialized retailers and will offer free tune-ups, discounted repairs, and free helmets for kids to any rider with any bike from any brand - not just Specialized - on October 26, 2025 with the goal of getting one million refurbished and serviced bikes back on the road by the end of 2025.
