Spain’s government urged women not to be uncomfortable with their beach bodies when they wear bathing costumes - whatever their shape or size. The nation's Equality Ministry has launched the summer campaign encouraging women to reject “stereotypes” and “aesthetical violence” — a reference to social pressure some women feel to conform to beauty ideals.
A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach with the slogan: “Summer belongs to us, too.”
The drive was welcomed by Equality Minister Irene Montero, who said: “Enjoy (the summer) however, wherever and with whoever you like.”
