Since 2020, British drinkers have flocked to the exotic-sounding Madrí beer in search of a taste of Spain in U.K. pubs. One person unlikely to be toasting the drink is the boss of rival Estrella, who is sick of the British-brewed lager stealing his market share.
Madrí was created as a collaboration between owner Molson Coors and Spanish brewery La Sagra. It has gone on to huge success, recently topping £100 million in U.K. supermarket sales.
