Dallas-based Southwest Airlines is trying to lure small and medium businesses into its travel system as the airline industry faces another rough patch.
Southwest Airlines rolled out a referral program for small and medium-sized businesses Monday, giving 25,000 rewards points per company for funneling other firms into the airlines’ managed travel system.
It’s a play to capture one of the hardest-to-reach yet most reliable audiences coming out of the COVID-19 downturn, as large firms have pulled back on travel in favor of video conferencing and work-from-home policies while small firms have been eager to win back customers with face-to-face meetings.
