Southend United have been ridiculed after a sponsorship deal resulted in one of the stands at their ground being unintentionally named after infamous serial killer Rose West.
The non-league side announced this week that they had sold the naming rights of one of the stands at their Roots Hall home to local estate agents Gilbert & Rose. It turned out to be for the west stand, which has led to the unfortunate new name of the 'Gilbert and Rose West stand'.
The aforementioned West is one of the most infamous serial killers in Britain, who along with her husband Fred killed at least 12 people including Fred's ex-wife and their children. Twitter users were quick to point out the faux pas, with one writing: "I don't think they thought this one through."
