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Bangkok Post
Bangkok Post
Business

Southeast Asia sets pace for Gemini usage

Ms Chadha says Southeast Asia is not just keeping up with AI, but is setting the pace, with consumer interest in the region three times higher than the global average.

The number of active users on the Google Gemini app in Southeast Asia has more than doubled in a year, driven by Gen Z and local language capability.

Thailand leads the region in lifestyle companion usage, while 87% of prompts are written in Thai.

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