
A pair of red and blue sneakers worn by South Korean presidential candidate Lee Jae Myung at his campaign launch have unexpectedly become a trend, with pairs selling out in official stores across the country.
On 12 May, Lee, a member of the Democratic Party of Korea, deviated from the traditional dress shoes to change into a pair of Reebok’s Classic Leather GY1522 sneakers to set off his 22-day official campaign period for the forthcoming 3 June election.