South By South West festival, self-identifying as “the world’s leading festival celebrating the convergence of creativity, culture and technology”, is coming to London next summer.
The festival, which has been staged in Austin, Texas since 1987, and which has a reputation for showcasing the best up-and-coming artists in the music world, in addition to providing unparalleled networking opportunities for the music industry, will take over venues, galleries, clubs and restaurants in Shoreditch, east London for a week in June 2025.
In a press release announcing the event, organisers say that SXSW London will “bring its own distinctive personality, driven by London’s internationally renowned cultural life and creativity, its status as a global meeting place, and its proximity to other major creative and tech centres in Europe.”
