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Sanya Osha, Senior Research Fellow, Institute for Humanities in Africa, University of Cape Town

South Africa's dance music craze, amapiano, could conquer the world – if its stars step up

Kamo Mphela performs at the First Annual South African Amapiano Music Awards in 2021. Oupa Bopape/Gallo Images via Getty Images

There’s a lot of hype around amapiano. The South African dance music genre has dominated dancefloors since 2019, spreading from South Africa to West Africa and now to the world. But it’s time to peer through the hype and see if amapiano is able to transition from a cloistered club scene onto a truly global stage in terms of performance strength, conviction and credibility.

Kabza de Small, DJ Maphorisa, Major League DJz, DBN Gogo, Lady Du … the list of amapiano stars is growing. Undoubtedly, though, there are concerns regarding the live performances of many. Beyond the gimmicks of slick studio technology and computer wizardry, it appears that many really struggle to make an impact on stage. Surely, the questions of stage presence, control and frontsperson desirability are significant in any music genre’s ultimate global success. Just ask US stars Beyoncé, Lady Gaga and Rihanna or Nigeria’s Burna Boy.

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