This article was originally published in 2021 and has been updated to reflect developments related to Riot Games leadership and sponsorships.
One of the biggest advertisers for League of Legends esports is cutting ties with Riot Games following allegations of sexual harassment against the company’s CEO, Nicolo Laurent.
Alienware will terminate its global esports partnership more than 10 months early. In discussions with Riot, Alienware cited its concern with the game developer’s public image amid harassment claims and other controversies, sources familiar with those talks told Dot Esports.
Update on Riot Games leadership and sponsorships
Update in January 2026: Since the publication of this report in 2021, Riot Games has undergone leadership and cultural changes following multiple investigations and legal actions related to workplace conduct. In 2023, Riot announced that CEO Nicolo Laurent would step down from his role, with the company citing the conclusion of internal processes and a broader leadership transition.
Alienware has not returned as a global sponsor of League of Legends since terminating its agreement early in 2021. However, Riot Games sponsorship portfolio has only grown larger in the last five years. Worlds 2025 was sponsored by MasterCard, Cisco, Mercedes-Benz and Amazon Web Services among others.
“We’re opening up betting sponsorship opportunities for Tier 1 LoL and VALORANT teams in the Americas and EMEA with safeguards to protect competitive integrity and the fan experience.”
John Needham, President of Publishing & Esports at Riot Games
In 2025, Riot Games also unlocked new sponsorship avenues by officially opening the door to betting sponsorships in June 2025. This announcement arrived shortly after the reveal that cryptocurrency exchange platform Coinbase would be a major sponsor of Worlds 2025. The move has opened the door for top esports betting sites to get involved in Riot Games’ two major esports titles; VALORANT and League of Legends.
As betting sponsorship rules continue to evolve, the broader esports sponsorship ecosystem has increasingly drawn interest from online casinos and other wagering platforms operating in regulated or cryptocurrency-based markets.
However, when Alienware made the decision in 2021, the move had immediate implications for Riot’s global esports broadcasts and partnerships.
The deal between Alienware & Riot was to expire originally in January 2022, according to sources. Riot removed Alienware branding from all of its competitive League broadcasts last weekend.
“Alienware has been a valuable partner to Riot since January 2019,” Riot Games told Dot Esports in a statement. “We can’t comment on our agreement with them at this time due to confidentiality obligations. As we continue discussions with them, we have removed their branding from our broadcasts.”
The deal encompassed sponsorship for the entire global League esports scene—including the LCS, LEC, LCK, LPL, Mid-Season Invitational, and the World Championship.
Alienware, which is owned by Dell, made its decision to terminate the deal after Riot and its CEO were accused of sexual harassment and gender discrimination in a civil lawsuit by former executive assistant Sharon O’Donnell.
Past allegations of sexual harassment at Riot, as well as the public fallout around the LEC’s partnership in July 2020 with NEOM, a Saudi Arabian state-backed city development, also played a role in the decision.
Riot first came under fire over issues with internal culture in August 2018 after Kotaku reported on numerous allegations of sexism and sexual abuse. Following that report, Riot apologized and said it would issue a 16-month “cultural transformation timeline.”
But the company has remained under fire as more allegations came to light.
In December 2018, Riot suspended chief operating officer Scott Gelb after a report surfaced outlining allegations of inappropriate conduct, including hitting male employees in their genitals as a joke. In a statement issued after that report, Riot said Gelb would be suspended without pay and undergo additional training before returning to the company. As of March, Gelb still served as Riot’s COO.
Last summer, Riot found itself in another public relations crisis amid the LEC’s deal with NEOM.
Riot’s own commentators critiqued the NEOM deal because of Saudi Arabia’s treatment of the LGBTQ+ community, as outlined in a report by The Guardian. The deal also drew criticism because of the Saudi state’s role in the murder of Washington Post columnist Jamal Khashoggi (a U.S. intelligence report released in February directly tied Crown Prince Mohammed bin Salman to the murder of Khashoggi) and because the land for the development is home to the Huwaitat indigenous tribe. Riot ended its NEOM partnership days after it was announced following the public controversy.
Alienware also sponsors Team Liquid and has naming rights to its training facilities in Los Angeles and Utrecht, Netherlands.
O’Donnell filed suit against Riot and Laurent in January in California. In that complaint, she alleged that Laurent made sexist comments, including that female employees should “have kids” to relieve stress during the COVID-19 pandemic and that he invited her to non-work-related trips with him. O’Donnell joined Riot in 2017 and claims she was unfairly fired in July 2020 for reporting Laurent to human resources.
Riot denied that it terminated her over that report and said it received complaints about O’Donnell from several employees over her time at the company. Riot said it opened an independent investigation into Laurent’s behavior.
“Core to giving Rioters confidence in our commitment to culture transformation is taking all allegations of harassment or discrimination very seriously, thoroughly investigating claims and taking action against anyone who is found to have violated our policies,” Riot spokesperson Joe Hixson told Daily Esports in a statement. “In this case, because some of the claims relate to an executive leader, a special committee of our Board of Directors is overseeing the investigation, which is being conducted by an outside law firm.
“Our CEO has pledged his full cooperation and support during this process, and we’re committed to ensuring that all claims are thoroughly explored and appropriately resolved.”
