Soulja Boy, the rapper whose primary style contribution until now had been comically oversized T-shirts and drawing on the lenses of his sunglasses, has launched his own footwear brand.
Soulja Stars has been born as the result of a partnership with AliveShoes, an Italian-based platform that offers “professional resources to design and launch a shoe from scratch.” The brand’s first output is the “Fashion Stars Hi Top,” a sneaker that’s precisely as tacky as you’d expect from the man still grasping for attention years after his “prime.” (Somehow, dude is only 31 years old.)
