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Fortune
Fortune
Emma Hinchliffe

SoulCycle cofounder sells Peoplehood to WeightWatchers

In today’s edition: Jane Fraser’s meeting with Trump, some dark horse candidates for Fed chair, and a startup pivot that led it to WeightWatchers.

– Peoplehood pivot. Two years ago, SoulCycle cofounders Julie Rice and Elizabeth Cutler launched another business. It was called Peoplehood, and it was billed as a way for people to work on their relationships—a kind of unofficial group therapy that captured the spirituality that drew people to SoulCycle classes with an element of leadership coaching and self-reflection.

Over the past several months, Peoplehood quietly pivoted to a new model: support groups for people taking GLP-1 medications.

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