
Watches and Wonders 2024 marks the most exciting year in the watch design business since 1972, when Audemars Piguet launched the Gerald Genta-designed Royal Oak, a born classic with a pervasive influence. In other words, watches are fashionable again and horology is having something of a Schiaparelli moment, as interest surges in surreal, ornate and, frankly, psychedelic watch design.