We still haven't got over the last HBO MAX rebrand, which controversially dropped the 'HBO' part of the name, leaving us with 'Max' alone. But reports now suggest that the steaming service may be planning to put a bit more HBO back into its branding – just not in the way that would make most sense.
The idea of dropping the HBO from Max was to communicate that the streaming platform is more than one network's library alone – it also hosts the libraries of Warner Bros, Discovery, Cartoon Network, TBS, TNT. But the move lost it a lot of brand recognition, which the latest rumoured change might not be able to make up for.
