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Fortune
Fortune
Dave Smith

Sony will pass on tariff costs to U.S. consumers by hiking PlayStation 5 prices

A Playstation 5 console and controller (Credit: Girts Ragelis—Getty Images)

Sony announced Wednesday it will raise PlayStation 5 console prices in the U.S. by $50, citing ongoing economic challenges and the financial strain caused by recent U.S. tariffs on electronics imported from China. The move affects all versions of the console and goes into effect Aug. 21, with the standard PlayStation 5 retailing at $549.99, the Digital Edition at $499.99, and the PS5 Pro at $749.99. Accessories and game prices remain unchanged, according to Sony’s press release.

“Similar to many global businesses, we continue to navigate a challenging economic environment,” Isabelle Tomatis, vice president of global marketing at Sony Interactive Entertainment, wrote in the Wednesday press release. “As a result, we’ve made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the U.S.”

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