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Tom’s Guide
Tom’s Guide
Technology
Michael Desjardin

Sony TV report card 2026: Is the 'Sony tax' still worth paying?

A Sony Bravia 7 II RGB TV.

When buying a TV, you enter a long-term relationship with the brand that made it. For the next several years, your day-to-day viewing experience will be the result of countless decisions made by the folks who work for that company — from the TV’s performance to the feel of the software.

As professional TV-testers, no one understands this relationship better than us. That’s why we’re handing out report cards to the biggest names in the industry this week, grading each in categories ranging from price to performance and software. (Yesterday we evaluated LG's 2026 so far.)

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