Sony takes cancelling things to a whole new level by cancelling the car it was making with Honda

The Sony Honda Mobility Inc. Afeela prototype electric vehicle unveiled during the 2026 CES event in Las Vegas, Nevada, US, on Monday, Jan. 5, 2026. Sony Honda Mobility unveiled a prototype of the next-generation of its fully-electric Afeela, which is set to reach customers in the US as early as 2028. Photographer: Bridget Bennett/Bloomberg via Getty Images.

Afeela was unveiled in 2023 as a joint venture between Sony and Honda that, simply put, mashes up an EV with all sorts of dubious media features: "Mobility as a Creative Entertainment Space" is how the Afeela website describes it, promising "an emotional experience that is like being in a private theater immersed in sound and visuals." Frankly I think that's about the last thing any sane person would want when they're hustling 2,000 kilograms of steel and electricity down a busy highway, but it doesn't matter now because the whole thing has been scrapped.

The cancellation of the Afeela project wasn't due to any specific issues with the car itself, but was rather "a result of Honda’s reassessment of its automobile electrification strategy announced on March 12, 2026," Sony and Honda said in a joint statement.