You have to love a personal crusade, and while I don't know for sure that Sony's entire Reon personal air conditioning lineup is the brainchild of one particularly passionate executive, it gives me that vibe. After all, we're now a few years into Sony refreshing its Reon offering on a near-annual basis, without my ever having spotted one in the wild.
That's hugely anecdotal, of course, and Sony must be selling enough Reons to justify continuing with its R&D – as evidenced by the new, revamped Reon Pocket Pro, which joins the lineup today. It's launching as the new flagship at the top of the Reon range, with a price tag of £199 or €229.
