
The Sony romantic drama 'It Ends With Us' has taken the summer movie season by storm with its unexpected box office performance. Based on Colleen Hoover's novel, the film stars Blake Lively as Lily Bloom, a florist whose seemingly perfect relationship with neurosurgeon Ryle Kincaid takes a dark turn.
Despite behind-the-scenes drama and negative press, the movie opened strong with a $50 million weekend in August and has since crossed the $200 million mark worldwide. Here are three key reasons for its success: