Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony’s Ci Media Cloud platform to streamline its workflows and speed up their production processes.
Sony and NHRA reported that the NHRA's content teams regularly ingest hours of weekly race footage, securely share and remotely edit files with teams nationwide and then deliver final assets to multiple platforms, partners, and networks – all under tight deadline pressures, the companies explained.
