
After showing two electric concepts, Sony announced at the beginning of 2022 that it was searching for partners to enter the EV segment. In early March, that search was quickly over as it found a partner in Honda, with the two deciding to form a 50:50 joint venture. It was simply known as the "New Company" back then, and now, the final name is being announced. Based in Tokyo, Sony Honda Mobility Inc. will be established before the end of this year.