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Digital Camera World
Digital Camera World
Kim Bunermann

Sony beats "the finest stills camera ever made" in Japan's sales rankings

Sony Hasselblad Japan Canon Fujifilm Nikon Yodobashi Yodobashi Camera silver
Close up of the control dials on a Sony A7 V camera.

Sony has done it again. After briefly disappearing from the top 10 best-selling camera charts, the Sony A7 V is back at No.1 at Yodobashi Camera – while one of the boldest mirrorless flagships of 2025, a US$7,000+ medium-format camera, is now sitting comfortably in the top three.

According to Yodobashi Camera's best-seller data for the second half of January, two narratives collide. Sony's latest full-frame powerhouse has returned to the summit, while Hasselblad X2D II 100C, a stills-first 100MP icon, has surged dramatically up the rankings.

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