Unlike some TV brands, Sony doesn't refresh every model every year, instead deliberately rolling some TVs across a couple of years. Case in point, the company's former flagship OLED model – the Sony A95L – was announced in 2023, but wasn't replaced until the Bravia 8 II was launched in 2025.
What the Bravia 8 II doesn't do is replace the Bravia 8 from 2024, as this set uses a different display technology. More confusing is that all these TVs are still available to buy (the A95L catering for the 77-inch scale only), meaning you need to pay attention to where you're spending your money.
