After announcing Sony Honda Mobility as the name of their joint venture in June, the two companies today held a press conference announcing their first concrete plans for the collaboration.
For starters, Sony Honda Mobility (SHM) describes itself as a software-oriented mobility tech company whose purpose is to "move people, through the pursuit of innovation with diverse inspirations." PR speak aside, the most important takeaway from the press conference was that SHM plans to manufacture its first product at an unnamed Honda plant in North America.
