
As automotive partnerships go, Sony and Honda coming together... well, it just seems right. These two Japanese giants both have engineering at their heart, although from a product point of view, neither are at the heights that perhaps they once were.
These days, Sony is as much in the content game as it is hardware, with games, movies and music playing an increasingly important role in its business. And that explains one of the reasons Sony has jumped into the automotive world, as I’ll explain.