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Digital Camera World
Digital Camera World
Alan Palazon

Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list

Sony Japan Canon Gareth Bevan Digital Camera World Hasselblad Lumix Yodobashi
Sony A7 V camera held in a person's hands.

Japanese electronics retailer Yodobashi Camera has released its top-selling camera rankings for the second half of July 2026. The Sony A7 V reigns at the top spot and, for the first time, its kit bundle featuring an FE 28-70mm f/3.5-5.6 OSS II cracked the chart, landing in the tenth spot.

Yodobashi releases its top 10 best-selling cameras report twice monthly, for the first and second halves of each month, compiling sales data from its online store as well as 24 brick-and-mortar locations across Japan.

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