The Sony A7 IV is a great all-round camera that is able to produce detailed images from its 33MP CMOS sensor that is capable of producing 4K video at 60p in a compact body, making it the perfect camera for filmmakers and content creators. It has been one of the best full-frame mirrorless cameras around since launch – but we have just spotted that it has dropped again to just £1,699 at Park Cameras, once you have taken the £300 Sony cashback into account. That's a further £30 off yesterday's price - and setting a new low price for this fourth, and latest, generation of the Sony A7 full frame mirrorless line.
The A7 IV features 15 stops of dynamic range along with a broad ISO sensitivity of 100-51,200, and is capable of 10 frames per second continuous shooting using either the mechanical or electronic shutter.
