Earlier this week, I saw Koto's CEO and co-founder James Greenfield talk at the inspiring (and very hot!) Paradigms conference in Morocco, presented by Frontify. His jam-packed talk covered why he's fallen out of love with what was his favourite brand: Nike, the importance of design discipline and why brands and agencies need to think long term when crafting a rebrand.
I caught up with him after his talk to discuss copying in the creative world, Koto's recent refresh of Amazon and the state of several big brands in the UK (spoiler alert: some of them aren't looking good).
