Tess Barclay, an influencer and social media consultant, has amassed over 135,000 followers on TikTok by posting tips several times weekly about how content creators can grow their businesses. After years of posting, she’s landed a number of sizable marketing deals and built a social media consultancy for corporate clients.
Barclay calls the possible ban of TikTok that President Biden signed into law in April “a really big deal.” But despite the direct impact it could have on her livelihood, she’s largely indifferent about the law.
