Some Sky customers who normally choose to whizz through adverts will be charged £5 a month to continue doing so from today. It applies to the sponsored messages that are shown on channels such as ITV and Channel 4 but certain Sky subscribers will not be affected, reports The Express.
Anybody who has Sky Q, for example, can still skip the commercials for no extra fee. People who have recently bought Sky's Glass TV will also avoid the hike to their bills for 18 months.
Anybody who buys a Sky Glass television from today, though, or a new Stream box will be required to purchase the "Ad Skipping Add On pack" to their subscription if they want to avoid the adverts while watching via their Playlists menu or on catch-up apps such as ITVX. Even without the "Ad Skipping pack," however, all Sky customers can still pause a live show and fast forward through ad breaks until they reach the live stream again.
