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Fortune

Kells McPhillips

Some skin-care products claim to be 'pollution-fighting.' Without these ingredients, it's just marketing

Pollution Brendan Camp Shereene Idriss Vitamin

closeup of brown-skinned woman applying face cream in mirror (Credit: Getty Images)

Skin-care packaging makes a lot of promises. Words like “anti-aging,” “firming,” and “illuminating” are all assurances you may see plastered on bottles and tubes.

And then there’s “pollution-fighting,” becoming ever more present on sunscreens, moisturizers, foundations, and more. And it’s not just marketing, say experts.

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