“Some people are pleased to see a British brand reborn and some see it less favorably. I can understand both aspects”: How a forgotten UK guitar brand was given a triumphant second act by one of the country’s most respected luthiers

Shergold Masquerader SM11 Standard.

Aside from creating some of the world’s finest electric guitars under his own name, Patrick James Eggle has also been responsible for the designs of the Faith acoustic range along with the rebirth of the Shergold electric models – originally made in Indonesia – while the new Standards, including the Telstar and Provocateur, are Chinese-made and hit a lower price point.

He tells us how the brand has expanded since he first revived the Shergold name in 2017, and how he managed to ensure the Standards offer such good value for money…