The NFL is continuing its partnership with Hallmark, and recently premiered the latest movie in its collaboration that started with Holiday Touchdown: A Chiefs Love Story. This time, the Buffalo Bills got the rub, and when the team tried to promote the movie on social media, fans learning about it for the first time just had to roast the team.
For those more informed on upcoming Hallmark movies than the NFL, the premiere of Holiday Touchdown: A Bills Love Story premiered just after the Bills suffered an unexpected loss to the Houston Texans. The team was expected to handily win the AFC East division at the start of the season, but they're now behind the New England Patriots and could feasibly miss the playoffs entirely if that pattern continues.
