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The Independent UK
The Independent UK
National
Kiki Sideris

Some brands say their jeans are eco-friendly. Here's how to find a pair that's actually sustainable

Climate Choices Sustainable Denim - (Copyright 2026 The Associated Press. All rights reserved.)

Your favorite pair of jeans may have traveled around the world through cotton farms, dye houses, wash facilities and factories before ending up in your closet. The denim may have never been worn but it is stonewashed, sanded, chemically faded or laser-treated to look like it.

Those processes can require significant amounts of water, energy and chemicals — part of the reason denim has become a growing target for sustainability efforts across the fashion industry, which is among the world’s biggest producers of greenhouse gas emissions.

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