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Fortune
Fortune
Nick Lichtenberg

Soho House goes private in $2.7 billion deal as Ashton Kutcher joins the board of the swanky members’ club

Andrew Carnie (Credit: Jose Sarmento—Bloomberg/Getty Images)

Soho House, the global private members’ club brand renowned for cultivating creative communities in stylish spaces worldwide, is set to return to private ownership in a landmark $2.7 billion deal. The acquisition—led by New York–based MCR Hotels, one of America’s largest independent hotel owner-operators—will end Soho House’s four-year stint as a publicly traded company, and mark the start of a new chapter for the not-once-profitable members’ club.

Under the deal, announced Aug. 18, MCR will acquire all outstanding Soho House shares at $9 per share in cash, an 83% premium to the unaffected stock price at the time of bid. The transaction is supported by financial heavyweights Apollo Global Management and Goldman Sachs Alternatives, alongside a consortium of existing and new investors. Among the notable names joining the board post-acquisition are Ashton Kutcher, the prominent actor and tech investor; and MCR CEO Tyler Morse, who is set to become vice chairman.

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