American-born retail magnate Harry Gordon Selfridge was claimed to be on a mission to transform shopping into an enjoyable experience when he opened his Oxford Street emporium in 1909. Among the first attractions to be displayed in store, alongside consumer goods, was the aeroplane in which aviation pioneer Louis Bleriot made the first flight across the English Channel.
Continuing that adventurous spirit, the Selfridges flagship store will host a fascinating retail pop-up between 23 June and 6 July celebrating the 75th anniversary of the drivers’ world championship. ‘F1 75 Years in Motion’ takes the form of a mid-20th-century British home and contains a selection of vintage merchandise that is available for sale.
