As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl makeup, the arrival of new blush formulas and textures (hello highlighting blushers) or simply a single blusher's rise to cult status — I make it my business to know it all. So, when recently I saw a rise in matte makeup looks on the red carpet and social media, I knew there was one area in particular I had to get to the bottom of, the matte blush look, and in particular, how to achieve it.
Thankfully I had an army of makeup artists on speed dial (or at least at the end of an email) who were ready to answer all my questions. “A matte blush delivers that effortless “French-girl flush,” said Fizah Pasha, makeup artist and founder of Brulee Beauty, when I quizzed her on the trend, “It’s perfect for those clean girl, model-off-duty vibes, especially when paired with a neutral lip and fluffy brows.” And, Terry De Gunzburg, founder of By Terry agreed, “French women love matte blush,” she told me, “Creams or liquids are popular for the way they melt into skin but, with the right powder formula, you can achieve the classic Parisian look with even less effort.” So, just how do you apply matte blusher in 2025? My makeup artists have the answer…
