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Marie Claire
Marie Claire
Lifestyle
Rebecca Lawton

"Soft January" Has Gone Wildly Viral As The Most Effective Approach to Wellness - Why Doing Less May Actually Do More

Woman touching her toes.

I'll be honest, I didn't set any New Year's Resolutions this year - which is probably a first for me. Rather than set myself up for failure, I decided to focus on easy, manageable goals. Scrolling through my TikTok feed, I kept spotting a new concept - "Soft January" - popping up repeatedly, which got me wondering if a gentler reset was what I'd been missing.

Instead of punishing yourself with strict routines, Soft January is about showing up with a little more intention each day, and building small, sustainable habits that actually stick. It's the kind of reset that feels achievable, realistic and - most importantly - kind to your wellbeing.

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