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Axios

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Social media users flee X, flock to TikTok and Reddit

Reddit TikTok United States Facebook Instagram Pew Research Center

Data: Pew Research Center; Note: Survey was conducted by phone only in 2021, and by web, mail and phone in 2025; Chart: Kavya Beheraj/Axios

Americans' social media habits are splintering in ways that echo the fractured traditional news landscape, according to a new Pew Research report.

Why it matters: The same fragmentation that reshaped news is now reshaping social media, making it harder for companies, brands and public figures to reliably reach large swaths of the public.

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