Political commentary occurs regularly on social media. From politicians and parties promoting their platforms to journalists sharing day-to-day news and everyday people sharing their thoughts, there is no shortage of online content commenting on what governments are doing, aren’t doing and should be doing.
A recent development has been the rise in online content creators, which has become a profession in and of itself. And social media influencers — those content creators who have developed a brand persona around their popular social media accounts — have plenty to say when it comes to politics. They promote politicians, encourage voting, comment on social issues and share political news. They can also be involved in disinformation and foreign interference campaigns.
