Chelsea have announced a new strategic partnership with Roc Nation Sports International, the entertainment company founded by prominent rapper Jay-Z with the express intention of penetrating the U.S. market across the spheres of “soccer, music and culture.”
The Blues have embarked upon a radical shift in outlook since they were taken over by the investment consortium spearheaded by Todd Boehly and Clearlake Capital in 2022. Chelsea’s success in the 21st century, winning five Premier League titles and two Champions League crowns, was underpinned solely by the riches of Russian billionaire Roman Abramovich.
