The United Soccer League (USL) sent shockwaves throughout the American soccer business world on Tuesday when it announced the addition of BellTower Partners as a strategic investment partner, with BellTower CEO Kewsong Lee joining the USL Board of Directors as Vice Chair alongside Chief Executive Officer Alec Papadakis and Chairman Rob Hoskins.
“Kewsong and BellTower are joining the USL at a moment of tremendous opportunity,” Papadakis said. “The investment underscores their confidence in, and alignment with, our vision for the future of the USL. It strengthens our ability to deliver on that promise by advancing top-tier Division One, introducing promotion and relegation, and aligning American soccer more closely with the global game."
"As we enter this next chapter, we have charted a bold course for the sport in the United States. With Kewsong’s strategic perspective, operational acumen, and proven leadership, we gain an invaluable partner in the ongoing effort to bring that vision to life.”
